17 Oct What kind of marketing content rockets conversions?
Marketing online is an increasingly technical and artistic enterprise, incorporating many interweaving threads to help businesses convert their customers and clients into buyers and loyal customers.
With so many digital marketing strategies to choose from and with the technologies evolving at seemingly exponential speed, it is difficult to prioritise reliable methods that warrant your marketing budget investment. This is what we hope to shed light on for the beginner and the intermediate in this article, so that your efforts incrementally show increased conversions and you see a measurable return on investment.
Plan The Drive Through; Drive The Plan.
Effective overall strategy or campaigns demand planning, with milestones and measurable results. If you do not have the expertise in house, then outsourcing to a creditable marketing agency is recommended. This is easier said than done, given a marketplace with newly emerging quality standards. Check testimonials of your chosen agency and how they interact on social media. Go with a partner whose values, objectives and fee structures match your own.
Look to create ‘media rich’ content.
Search engines reward a variety of on-site content types, such as:
- white papers
- infographics, or
- downloadable resources
Off-page SEO includes e.g. social media links to pages, guest blogging, or article posting to directories, such as Ezine Articles. Google ‘Article Directories’ and check out their criteria and if that seems overwhelming, search too for content distribution software, which semi-automates the process of editing to make the content unique for each.
Mix it up
A mix of assets is ideal in order to attract people with different preferences for absorbing what you offer and importantly can increase the amount of time spent on a webpage. This gives your scope to draw the potential customer into your ‘sales funnel’ and take them closer to buying or booking.
Time spent on your site also demonstrates your value to search engine bots and ultimately helps makes you visible in rankings online, thereby attracting new leads. Great content, well presented is likely to stimulate visitors to view more pages on your site too. This warms them to you, builds a relationship and reassures them of your creditability. Ultimately, authority and trust convert to sales.
If you’re looking for premium quality copywriting, web content writing and blogs in Stevenage and Welwyn Garden City, send us a message here or call us now on 07507 295566.